Marketing Background

An ongoing study

In October 2007, I attended a two and a half day conference on marketing presented by Jill Sauter, developer of Marketing Accelerator Program (MAP). This intensive course opened a whole new understanding of what marketing is all about. The hours flew by as my mind converted this business model to fit with the business of running and promoting choirs & arts and non-profit groups. The course may have ended but my journey down this path had just begun.

Since then, I have taken many courses/workshops sponsored by New Media Manitoba and Arts and Culture Industries including:

  • Google Adwords - presented by guru Perry Marshall
  • Facebook Ads Fast Track - presented by Drew Bischof
  • Video Podcasting - presented by Lloyd Hannesson


Workshops Taken

Marketing Accelerator Program (MAP)

November 6-8, 2007
Limited to 12 participants

Presented by Jill Sauter, developer of MAP and creator of marketing plans for multinational companies like Monsanto and BASF, as well as public institutions and entrepreneurs alike. Teacher of Strategic Marketing in the College of Commerce at the University of Saskatchewan (Saskatoon).

Fee: $215

Hosted by New Media Manitoba and supported by Industry Canada, STEM (Manitoba Science, Technology, Energy and Mines), and Destination Winnipeg.


Festival/Event Management Masterclass

June 8 & 9, 2009

Presented by legendary festival director Paul Gudgin from Scotland and former director of the Edinburgh Festival Fringe - the world's largest festival.

Fee: $450

Sponsored by Arts & Cultural Industries (ACI)


Marketing in the Arts


Late Lunch Series presented by Arts & Cultural Industries (ACI)


Online resources


Lemonade Stand - 9 Marketing tips by: Jim Lodico.

35 Ways to get noticed

Free Management Library

Canada Helps - Online donation management service for non-profits - Branding

Press Release Writing 

Press Release Email


Beth's Blog - How non-profits can use social media

Laurie Cirivello - New media for non-profits