How to set up Google Analytics

Orbit Media Studios

Published on Dec 5, 2018

https://youtu.be/6ZfxVum03fU

If you have Google Analytics set up on your website, you are one of the tens of millions of websites using the most popular analytics tool on the internet. This post and video may help you confirm that it’s set up properly. If you don’t have it set up, you are just 52 clicks away. Here's your complete guide on how to set up Google Analytics, quickly for the most accurate reporting possible. Let’s answer a few basic questions and then go into the step-by-step instructions.


3 Minutes Of Pure Branding Gold

By Brian Collins

YouTube: https://youtu.be/bgStKKE6RUk

Master Designer Brian Collins shares the 3 things you need to know about branding: Familiarity, Surprise and Context. It's okay to be polarizing. It means people care. This and so much more!


SEO Copywriting with Joel Klettke

Siege Media

Published on Nov 9, 2018

The term SEO Copywriting comes with a lot of baggage.. justifiably. Having come from the SEO game, CRO copywriter and Business Casual Copywriting founder Joel Klettke is the perfect source to talk the intersection of copy and search.

In this video, we talk how to mix CRO with SEO, why SEO plugins shouldn't be the end-all for content writing, how to hire writers, and a whole lot more.

Listen on iTunes: https://itunes.apple.com/us/podcast/c...

Agenda and Timestamps:

1:25 What's your opinion of "SEO Copywriting" as a term?

7:22 How you can have success without TF:IDF

12:14 What SEO rules do you give writing teams? How do you train them?

14:20 How to evolve your thinking past word counts

16:09 Do you nudge writers at all to write longer posts?

18:41 How can you rank for "What is X?" without having super long posts?

22:10 Why the thought that people don't read is wrong

26:32 Why 10x content is actually the wrong way to think about things

29:35 How to write a compelling service page that also ranks well

38:05 How to hire great SEO-focused writers

47:05 The importance of doing customer surveys

Show Notes:

Joel's case study writing business, Case Study Buddy: https://casestudybuddy.com/

Joel's post on how to write a service page that converts: https://businesscasualcopywriting.com...

The service page Joel wrote: https://www.siegemedia.com/services/l...

Follow Joel on Twitter: https://twitter.com/JoelKlettke

Follow Siege on Twitter: http://twitter.com/siegemedia

Follow Ross on Twitter: http://twitter.com/rosshudgens

Email Ross: ross@siegemedia.com

https://youtu.be/EhmDFnZcaxg