Squarespace Circle Member

Circles is Squarespace for professionals

Today, I received an invitation to join Squarespace Circle. Of course, I joined immediately. Now I get access to unique perks, expert insights, and optimized support. And, the biggest thing is that it comes with a 6 month trial! This is a big deal for my clients as  we will now be able to build a new site and not have to pay for it until launch... well, as long as the site is ready for launch by that time. :)

The Google Support Team

Another Great Experience

I just can't speak highly enough about how amazing the support is for setting up a Google for Work account. Members of the team are knowledgable, polite, understanding and courteous. After each conversation - during which they seem to have all the time in the world for you -  they send an email with the details of your discussion and links to all the relevant information. On top of that, you are assigned an individual who specializes in the area of your concern and all followup conversations are done with them. They treat you as a friend... even calling you if they haven't heard from you before the case is closed. Unbelievable!

I'm working on behalf of a nonprofit (3 actually) so, considering Google is not making a dime here, it is just overwhelming. Now if Google could just simplify the language surrounding their products... Is it Google for Work, Google for Business, Google Apps, Google Drive? It takes awhile to understand the subtleties and reasons for using Apps vs Drive, etc. 

Also, when you sign up for a Google for Nonprofits, you first apply for a Google for Work Trial account. When the approval came, I thought I was approved for nonprofit status as well so was surprised about the hoopla that followed. That is another story (not quite as flattering) and maybe best for another time.

All in all, I can't speak highly enough about the Google Support Team. I have had 3 individuals assigned to me and each was remarkably very well trained, thorough and friendly. Go Google.

New Drone site Launched today

One of my new clients this fall was Rohl Drones Inc. It has been a great experience learning about their services. What an impressive collection of photos they gave me demonstrating the incredible high definition images of towers, quarries, and agriculture fields which are central to their work. I also had to brush up on my iMovie skills in order to edit 2 videos down to 19 seconds each. I then embedded them into a full size page display. You can check it out at www.rholdrones.com.

Google for Nonprofits

A nightmare with a happy ending

Google for Work (formerly Google Apps for Business) is a suite of cloud computing productivity and collaboration software tools and software offered on a subscription basis by Google.

It includes Google’s popular web applications including Gmail, Google Drive, Google Hangouts, Google Calendar, and Google Docs. These products are available to consumers free of charge so why move to the paid version? 

Google Apps for Work adds business-specific features such as:

• custom email addresses at your domain (your-name@yourcompany.com)
• at least 30GB of storage for documents and email
• 24/7 phone and email support

Yes, 24/7 phone support! Imagine a being able to phone a huge company and talk with a smart, or as Apple would say, "genius" to assist you. And, did I need help. Not only does Google Support have a smart person answer the phone in just a few rings, and, that person will stay with you with followup emails and phone calls that you may need. Yes, throughout the 2 weeks of fixing two problems with 3 or 4 one hour long phone calls, I was able to talk with the same person each time. This really helps speed up the process and eliminate frustration by not having to re-explain everything to a new helper. My guy was Eric. He followed my case throughout and even called me when pending information became available .

My First eCommerce Site

Shop online at Blue Moon Furniture

This summer I had the opportunity to add commerce to the Blue Moon Furniture website. Squarespace provides a great set of tools to build a beautiful gallery of items for sale with the ability to add many variations to a single product plus regional taxes and shipping costs.

A Complete Service

Squarespace also helps you make sure you have everything you need for a commerce site:

• Terms of Service
• Refund Policy
• Privacy Policy
• Opt-in subscription to newsletters
• Push notifications to Social Media (purchases can be made from the website without leaving Facebook)

Thanks to Sylvia and Leila at Blue Moon Furniture for their patience in developing this aspect of their site as there were a few challenges in meeting expectations with the reality of selling online. I learned a lot and am excited about developing the next eCommerce site.

Inspiration for building your dream business

An interesting project by marketing guru, Seth Godin.

Post by Squarespace.

Image format: Which is best for what?

GIF, JPEG/JPG OR PNG

WHICH FILE FORMAT IS BEST?

Every type of image format has its own advantages and disadvantages.

JPEG

Great for images when you need to keep the size smallGood option for photographsBad for logos, line art, and wide areas of flat color

GIF

Great for animated effectsNice option for clip art, flat graphics, and images that use minimal colors and precise linesGood option for simple logos with blocks of colors

PNG

LosslessExcellent choice when transparency is a must. Good option for logos and line art. Not supported everywhere.

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Information from Litmus email, August 7, 2014

Sitepoint also has additional information

Take your local business online

Video #1 in a series to help build an online presence for your local business. Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who works as a realtor. Follow them as we talk about the big changes in the last decade, such as making sure your business can reach customers at work, home, or on-the-go using their mobile phones.

Google Webmasters YouTube Series

Unmarketing

Tonya Hall and Scott Stratten talk about how the Ritz-Carlton went the extra mile in customer service. For the full episode, go to http://twit.tv/mm/24.

Host: Tanya Hall
Guest: Scott Stratten
Recorded on: September 22 2014

Download or subscribe to this show at twit.tv/mm.
Read our show notes at twit.tv/mm/24.

50 Problem Words and Phrases

DailyWritingTips

Oh, what a tangled web we weave when first we practice to conceive written communication. So many pairs or trios of words and phrases stymie us with their resemblance to each other. Here’s a quick guide to alleviate (or is it ameliorate?) your suffering:

1. a while / awhile: “A while” is a noun phrase; awhile is an adverb.
2. all together / altogether: All together now — “We will refrain from using that two-word phrase to end sentences like this one altogether.”
3. amend / emend: To amend is to change; to emend is to correct.
4. amount / number: Amount refers to a mass (“The amount saved is considerable”); number refers to a quantity (“The number of dollars saved is considerable”).
5. between / among: The distinction is not whether you refer to two people or things or to three or more; it’s whether you refer to one thing and another or to a collective or undefined number — “Walk among the trees,” but “Walk between two trees.”

View more on the DailyWritingTips website.

TWiT's Marketing Mavericks talks about the future of print and digital media

Host Tonya Hall with guests: Jeff Jarvis, Scott Monty, and Brian Reich talk about the leaked New York Times Innovation Report and what it means for New Media.

A few highlights

1. 6:50 – Should not think of being in the content business rethink we are a service that makes our communities smarter… success is not measure by page views but rather if we help communities do what the community wants to do ... study and practice of engagement. (Jeff Jarvis)
2. 21:30 – The print product has to become your bi product (Jeff Jarvis)
3. 23:40 – "Do what you do best and link to the rest” (Jeff Jarvis)
4. 27:40 – using the content we have from past issues, i.e.. current content referring to old content  (Scott Monty)

Using the hyphen, en-dash and em-dash

em-dash

Typically used to act as a comma or parenthesis to separate phrases—or even just a word—in a sentence for various reasons (i.e. an appositive).

• School is based on the three R’s—reading, writing, and ’rithemtic.
• Against all odds, Pete—the unluckiest man alive—won the lottery.

en-dash

Used to connect values in a range or that are related. A good rule is to use it when you're expressing a "to" relationship.

• in years 2013–2014
• pages 10–12
• Jets won 3–2

hyphen

Used to join words in a compound construction, or separate syllables of a word.

• pro-Canadian
• same-sex couples
• em-dash
• it's pronounced hos-pi-tal-it-tee

minus sign

• 4 − 2 = 2.

Typing en & em dashes on a Mac 

• en-dash: option-hyphen
• em-dash: option-shift-hyphen

HTML Code

• en-dash: &ndash
• em-dash: &mdash
• minus sign: &minus

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Source: English Language & Usage

Note

The Elements of Typographic Style recommends the spaced en dash – like so – and argues that the length and visual magnitude of an em dash "belongs to the padded and corseted aesthetic of Victorian typography."[36] In the United Kingdom, the spaced en dash is the house style for certain major publishers, including the Penguin Group, the Cambridge University Press, and Routledge. But this convention is not universal. The Oxford Guide to Style (2002, section 5.10.10) acknowledges that the spaced en dash is used by "other British publishers", but states that the Oxford University Press—like "most US publishers"—uses the unspaced em dash.

Source: Wikipedia

Typographic Etiquette

Here is a great article by David Kadavy that gives a few rules of thumb that will have you using typography more lucidly than ever before: www.smashingmagazine.com/

One of my favourites is the section on hyphens vs. en and em dashes.